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Jun 19 2008, 2:36 PM EDT tyr 37 words added
Jun 19 2008, 2:23 PM EDT tyr

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Survive the downturn by using analytics to listen to and observe your customers
  • Google Analytics (free). Survive the downturn by knowing more about your customers. More reports than you’ll ever have time to read.
  • Woopra (free in beta). Great tool to get insight into visitors to your website/blog in real time.
  • SiteScan GA (free). To save a few bucks you installed Google Analytics yourself. Did you install it correctly? Use SiteScan to find out.
  • CrazyEgg (free). Know exactlywhereon a page people are clicking and how soon after arriving they click. Ruthlessly prune links that don’t improve your conversions.
  • 4q (free). Listening to your customers is important no matter if the market is good or bad. 4Q mashes analytics expert Avinash Kaushik’s brain with qualitative experts iPerceptions into a simple, easy to use 4 question survey to capture the voice of the customer. Free (this is the absolute best free “qualitative analytics” tool on the market).
  • FeedBurner (free). Sure it’s also great for simplifying your blog’s RSS feed. But it also lets you know what content your audience is reading and clicking on. Use this to help you write stuff your audience wants.
  • ClickTale (free). Ever want to observe exactly how visitors browse through your site including cursor placement, clicks and time? Clicktale is the next best thing to looking over their shoulder while they browse your site. WARNING: Time consuming and addictive.
  • GetClicky (free). Where your visitors come from, what content they view, what links they followed, how they got there and more: in Real Time.
Survive the downturn by dominating your competition
  • Keyword Envy (free). You’re good enough to know which specific keywords matter to you. You can track your site’s performance over time at Keyword Envy.
  • Compete.com (free). Competitive research on the web is notoriously fuzzy. But people still want it. If you want to do competitive research, use Compete.com for its combination of data sources.
  • SEOQuake (free). What is so great about the sites ahead of yours in the Search Engine Results Page? Install SEOQuake on your browser and find out things like latest cachedate, google page rank, number of backlinks, did they submit a sitemap and more right at the SERP.
Survive the downturn by getting smarter
  • Web Analytics Wednesday. Once a week, in your town (or one near you) web analysts get together to drink beer, give a short presentation and talk shop. They love talking to real people with real business problems. Attend a Web Analytics Wednesday.

Questions to ask the group:
  • Go around the roundtable and ask for 30 seconds on your expeirence with analytical tools
  • What tools allow agents to track not only viewers, but leads and clients?
  • What about offline leads?



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