Online Real Estate - Recently Updated Pages

Tracking and Analytics

tyr — Thu, 19 Jun 2008 18:40:29 CDT

Survive the downturn by using analytics to listen to and observe your customers

Google Analytics (free). Survive the downturn by knowing more about your customers. More reports than you’ll ever have time to read.
Woopra (free in beta). Great tool to get insight into visitors to your website/blog in real time.
SiteScan GA (free). To save a few bucks you installed Google Analytics yourself. Did you install it correctly? Use SiteScan to find out.
CrazyEgg (free). Know exactlywhereon a page people are clicking and how soon after arriving they click. Ruthlessly prune links that don’t improve your conversions.
4q (free). Listening to your customers is important no matter if the market is good or bad. 4Q mashes analytics expert Avinash Kaushik’s brain with qualitative experts iPerceptions into a simple, easy to use 4 question survey to capture the voice of the customer. Free (this is the absolute best free “qualitative analytics” tool on the market).
FeedBurner (free). Sure it’s also great for simplifying your blog’s RSS feed. But it also lets you know what content your audience is reading and clicking on. Use this to help you write stuff your audience wants.
ClickTale (free). Ever want to observe exactly how visitors browse through your site including cursor placement, clicks and time? Clicktale is the next best thing to looking over their shoulder while they browse your site. WARNING: Time consuming and addictive.
GetClicky (free). Where your visitors come from, what content they view, what links they followed, how they got there and more: in Real Time.

Survive the downturn by dominating your competition

Keyword Envy (free). You’re good enough to know which specific keywords matter to you. You can track your site’s performance over time at Keyword Envy.
Compete.com (free). Competitive research on the web is notoriously fuzzy. But people still want it. If you want to do competitive research, use Compete.com for its combination of data sources.
SEOQuake (free). What is so great about the sites ahead of yours in the Search Engine Results Page? Install SEOQuake on your browser and find out things like latest cachedate, google page rank, number of backlinks, did they submit a sitemap and more right at the SERP.

Survive the downturn by getting smarter

Web Analytics Wednesday. Once a week, in your town (or one near you) web analysts get together to drink beer, give a short presentation and talk shop. They love talking to real people with real business problems. Attend a Web Analytics Wednesday.

Questions to ask the group:

Go around the roundtable and ask for 30 seconds on your experience with analytical tools
What tools allow agents to track not only viewers, but leads and clients?
What do you recommend to track offline leads?

Not just online, but offline...
Allowing separate URLs for each marketing campaign. Not currently aware of any solution.

On the call:
Dustin Luther, Andy Kaufman, Kevin Tomlinson, Mark Eckenrode, Grant Freer, Jeff Turner, Todd Carpenter, Gabe Hoggarth, and Jim Marks.

Online Real Estate Directory Home

sdbelt — Wed, 21 May 2008 13:05:44 CDT

At some point, I'd like to add more than just a list of blog platforms to this page, but, first things first, and at the top of my priority list is getting a comprehensive list of real estate blog platforms for real estate professionals!

Real Estate Blog Platforms
The blog platforms listed below are all quality platforms that are widely used by real estate professionals.

Free hosted blog platforms:

WordPress.com

Blogger

Free hosted blog platforms (specific to the real estate community):

ActiveRain: http://activerain.com/
RealTown: http://www.realtown.com/
Zolve: http://www.zolve.com/
Realtor Blogs: http://talk.realtor.com/
Real Estate Webmasters: http://www.realestatewebmasters.com/blogs/

Free self-hosted platforms:

WordPress.org: http://wordpress.org/
BlogEngine.net: http://dotnetblogengine.net/

Paid platforms (non-real estate specific):

TypePad: http://www.typepad.com/

Paid real estate specific platforms:

Ubertor: http://www.ubertor.com/
RSS Pieces: http://www.rsspieces.com/
Real Estate Tomato: http://www.tomatoblogs.com/
Realivent: http:www.realivent.com
Real Estate Blogsites: http://realestateblogsites.com/
MyST Blogsites: http://blogsite.com/

WordPress.com

tyr — Fri, 16 May 2008 16:58:58 CDT

Website:

http://wordpress.com

Set-up and subscription fees:

None (free)

URL Personalization

Default is to host as [Name of Blog].wordpress.com
$10/year will get you your own domain

Hosting:

Hosted on WordPress's servers and relatively stable

Number of Default Themes:

Approximately 30

Theme Personalization:

Nominal price to edit, but requires knowledge of CSS
Can pay others for unique themes
Most additions can be easily found by doing a search and has an extensive support section. In some cases requires more than basic knowledge... such as how to parse a url.

Widget Integration:

Widgitized backend making adjustments to the sidepanel trivial

Group Blog support:

Notes:

Example real estate blogs:

http://4realz.net

Blogger

jarvisteam — Thu, 15 May 2008 13:34:37 CDT